May 29th, 2012
Almost five million gamers purchased Diablo III on the first day alone, making it the fastest-selling PC game on record. Here's why, according to Jared Newman of PC World:
- You could pre-install it. Not only could you pre-order, purchase, and download Diablo III, you could further buy into the hype by installing the game before the servers went live, all without ever leaving your desk. "This wasn't just a pre-order," Newman says, "It was a pre-launch."
- Perfect timing. Like most things in life, PC gaming is cyclical, Newman argues. As for the timing of Diablo III, it comes at the aging of consoles. And when consoles are old, casual consumers gravitate and buy more PC gaming. In other words, "Right now is prime time for PC gaming (to reach a maximum number of players), and Diablo III capitalized on this."
- Gamers have cooled on RPGs a bit. This one's a bit of a stretch, but Newman argues that the mainstreamification of RPGs in recent years worked in Diablo III's favor. I'd say pent up demand of 12 years had more to do with it, but it is refreashing to see hack and slash do as well as traditional RPGs, shooters, and strategy games have done on the platform.
More importantly though, Diablo III is just a really fun game. What do you think: What's the real reason Diablo III has done so well, botched launch aside?
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